Liverpool win environmental award for their TRAILBLAZING scheme

In the age of climate change, looking after the environment is an essential part of football governance and following their successful sustainability scheme, Liverpool FC officials were presented with an award this week.

At the Global Sustainability and Environmental, Social and Governance (ESG) awards, Liverpool’s environmental strategy - The Red Way - was recognised for its trailblazing impact within the sports industry.

Whether you’re aware of it or not, the club has been heavily focused on ensuring it acts in an environmentally friendly way across all of its operations.

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Starting in 2021, The Red Way was an initiative Liverpool launched to set benchmark targets with which to measure their progress.

And now, after excelling in their strategy, earning recognition as one of the top five most environmentally friendly football clubs in the world, Liverpool FC was presented with the ESG Programme Award.

It is estimated that around 94% of the club’s operations are running on lean energy, offsetting the entirety of its football operations’ emissions.

Setting the benchmark for sustainability in professional sports

Picking up the award in London earlier this week, Liverpool’s Director of Impact, Rishi Jain, said: “From a club perspective, The Red Way is really important to us… so to be recognised for that is something we’re really proud of.

“As a football club, we really celebrate this internally and externally. It is really the cherry on top of everything we’re doing. I’m really excited to go and tell the wider team.”

Earlier this year, Liverpool enlisted Andy Robertson, Dominik Szoboszlai, Mohamed Salah, Caoimhin Kelleher and Darwin Nunez to come up with a new creative idea to support The Red Way, which left fans in tears of laughter.

The team were motivated by Nunez’s impassioned speech in Portuguese, which few could understand before they decided to suit up Salah for a James Bond-style campaign titled ‘Licence to Recycle’.