Liverpool FC Sponsorships

Sponsorships play a crucial role in the overall revenue of football clubs, particularly in the English Premier League, the most lucrative league globally.

With the introduction of the Premier League’s Profit and Sustainability Rules (PSR), clubs are entitled to lose a maximum of £105m over three seasons.

For Liverpool FC, one of the league's most valuable clubs, sponsorship deals significantly bolster their ability to adhere to PSR and maintain a competitive edge over their rivals.

As the club continues to grow its brand, these partnerships are vital for sustaining success on and off the pitch.

Liverpool Sponsors in 2024-2025

Shirt sponsor - Standard Chartered

As of the 2024-2025 season, Liverpool FC's shirt sponsor is Standard Chartered, who took over from Carlsberg.

This current sponsorship deal is reportedly worth £50m per year and will last until 2027 [The Times].

Liverpool has a rich history with shirt sponsorships, having partnered with various brands since the 1980s.

Notable past sponsors include Hitachi, Crown Pain, Candy and Carlsberg, reflecting the club's appeal and stature in the sport.

More LFC Sponsors

Below are some of the other major sponsors associated with Liverpool FC:

Nike - official kit supplier

AXA - official principal partner

Expedia - official principal partner

Nivea - commercial partner

Google Pixel - commercial partner

EA FC - commercial partner

Carlsberg - commercial partner

Kodansha - commercial partner

UPS - commercial partner

Peloton - commercial partner

Lucozade - commercial partner

Cadbury - commercial partner

Coca Cola - commercial partner

Ladbrokes - commercial partner

Strauss - commercial partner