Liverpool close to ANNOUNCING momentous £300m deal

A new interview with Liverpool's chief executive officer has fuelled rumours that the club is closing in on a massive injection of cash, to support Arne Slot's quest for Premier League and Champions League glory.

Reds CEO Billy Hogan was the subject of a four-page feature in Football Business magazine, in which he discussed the expansion of the Anfield Road End stand which was finally completed this summer, a year later than initially expected.

The delay was due to the club's original choice of builders, Buckingham Group, going into administration and their replacements, Rayner Rowen Construction, taking their time to assess the site. And while the stand was progressively opened in phases last season, it has been fully operational for 2024/25 - perfect timing, considering Slot's side have made a flying start to the season.

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Liverpool set to announce huge Adidas deal

According to the report Liverpool are on the verge of receiving another colossal boost to the club's commercial coffers, from a new shirt sponsorship deal.

German sportswear giants Adidas, whose previous kits for the club include the one worn by Kenny Dalglish's Double-winning side of 1985/86, are being tipped to return to the tune of £90million per season over five campaigns from 2025/26.

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Meanwhile, The Times has reported the deal is worth in excess of £60m per season, which would add up to £300m in five years.

Even that conservative estimate would represent a handsome increase on the annual £30m minimum paid by current kit manufacturers Nike, although add-ons reportedly take that north of £75m. Nike took over from New Balance in 2020/21.

Liverpool haven't confirmed the new deal reported in the Football Business piece but Hogan said: "We are very conscious about making the right decisions for the club and continuing to grow revenues. It is about building out that long-term strategy."

An announcement at this stage looks imminent.