Liverpool told new deal takes them CLOSER to Man United

Liverpool have been told that their new deal with Adidas will take them closer to Manchester United. The Reds are expected to ditch Nike next year.

The deal will see Liverpool return to Adidas, with whom they've worked twice before. It's a different structured deal than with Nike, too.

Liverpool were paid a fairly low figure by Nike but with bonuses that saw it grow massively. With Adidas, it's much more of a lump sum up front - more of a guarantee, in other words.

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And it's a deal that should make a world of difference, too. Liverpool are hoping to put themselves up with the biggest earners in football.

They've long been behind the truly massive earners, like Manchester United and Real Madrid. Recent years, however, have seen Liverpool close the gap.

And this new deal is another massive step in that direction.

Liverpool close Man United gap

Football finances expert Stefan Borsan has told Football Insider that Liverpool's new deal should seriously close that gap. The Reds are on the right path.

“Liverpool have done relatively well in reality over the last few years," said Borsan.

“They have grown their commercial revenue quite dramatically over the last 10 years in quite an impressive way compared to a lot of the other teams around them.

“They are not at United’s level, but if you look at the Adidas deal they have just entered into, that is said to be at the same level or very close to the United level of £90million per annum.

“That is quite a significant development over time and it puts Liverpool a good 30-40 per cent higher than teams like Arsenal. They have done that with the limitations that you get from being a non-London club.

“Clearly, they want to go to that next step and get closer to United, who are still the kings of commercial revenue in the UK."

He goes on to mention that Liverpool have grown by around 45% since 2019 - a faster rate than United. That gap is closing, even if the Reds have a ways to go.

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